The Advisory Industry Has Been Commoditized,
Being A Trusted Advisor Is No Longer A Differentiator,
How Will You Succeed In The New Economy?
Who Is The Trusted Authority Summit For?
You're a Professional Advisor who helps other businesses grow. But why is it that you're still subjected to chasing potential clients to make a sale… and if they do call you back, they treat you as if you are just a "vendor" or one of many choices…that is not the respect you deserve.
You are a professional, highly competent, have a solid and respectable business background, and you have unique Intellectual Property that you can use to help new business clients grow, but you're having to compete on price, your consulting services appear the same as others in your market, and you're being commoditised – you're blending in more than you are standing out.
Your reputation is everything, you don't sell a product, you sell you. You can't in any way appear to be "selling" the traditional way. You can't appear to be "chasing" potential clients either. The last thing you want to be associated with is the negative "sales person" stereotype – you're a professional, you shouldn't need to hustle anymore to acquire your next client (you're past that stage in your career).
The advisory market has been flooded in the last 24 months with thousands of new advisors going after YOUR next client. Many are not as qualified as you, some loosely call themselves "coaches" without the same solid business background and credentials as you…but that doesn't matter, because your next client is going to have a very difficult time making a distinction between you and them.
Search LinkedIn under "Advisors", there are thousands….and more coming online every day. If you think that you can keep doing what you are doing to stay ahead of the curve and win your next clients the way you have in the past, you're in for a rude awakening.
Only 25 Advisors will be allowed to attend the consulting industry's:
TRUSTED AUTHORITY SUMMIT®
First 25 Advisors Who Apply & Are Accepted,
Will Be Allowed To Attend Complimentary
(entry fee normally $2,500)
Why Attend The Trusted Authority Summit?
For years, ever since my business went global as Unlock The Game® became a worldwide success, many of my private clients who were also Professional Advisors like me, kept asking if they could take a "peek" under the hood of my business to see what my formula was for the way I positioned myself and my business so that I could essentially become a CATEGORY OF ONE – incomparable to anyone else in my market.
I ended up doing more than just giving them a peek, they ended up paying me significant consulting fees to not only show them my formula for how to not get commoditized, but I ended up creating a "special forces" marketing team that could essentially turn their consulting businesses into a category of one in their respective markets.
You see, most Professional Advisors are frantically doing what I call "random selling"… meaning everything they're "supposed" to do to feel like they are doing the best they can like: networking (not predictable or leveraged), referrals (not systematic or scalable), social media (not targeted lead generation), online content publication (the illusion of authority), and hiring new staff (huge fixed cost investment when they don't bring in new business).
Random Selling is what happens when all the options around you reach the point where they all appear to have equal weighting. The choices are endless. Everything seems equally important, when in reality they are not.
The challenge my clients asked me to solve for them, which I call the "million dollar" challenge was: "Can you create a sales process that cuts through the complexity of the thousands of options we have available to engage a new potential client, into an elegant and sophisticated system that feels utterly simple and eliminates all sales pressure – and makes the sale?"
That's exactly what I did for them. I turned around their businesses by turning them into what I call TRUSTED AUTHORITIES in their markets and niches so that they could never be commoditized.
Now, I'm not referring to being a "Trusted Advisor" – that is what you can become to your clients AFTER you make the sale. I'm talking about being seen as the Trusted Authority before you make the sale, so that you are positioned in a special and unique way that removes all the resistance from your sales process.
Exactly how I have been doing it for the last 15 years.
Selling has truly become a battle of differentiation, and no longer just a battle of persuasion.
That statement draws the proverbial line in the sand that says it's time for you to seriously consider changing the way you think about how you market your consulting business to acquire new clients.
Here's a little tip for you, even though you might think your potential clients are comparing you to someone else, the reality is, they aren't comparing you, what they're really doing is ranking you based on how much they trust you and how much authority you convey.
One thing I hear a lot of Professional Advisors and Advisors say is: "If I can get in front of the right person, selling is natural and easy and usually the potential client comes on board. The problem is, my solution is perceived as a commodity -- which makes it extremely difficult to get myself in front of a steady stream of qualified potential clients who see me as different."
Does that resonate with you in any way?
My team and I have quietly developed a proprietary system for how to engage a new client from a position of authority and trust, then transitioning them into a paying client, all without resistance and without hiring new staff. I guess you could call this Advanced Trust-Based Marketing.
As you probably know, I'm most well-known for my leadership in the Trust-Based Selling field, but what you may not know is that I have quietly invested over $500,000 over the last decade into the marketing and positioning of myself and my business.
Coming up October 28, 2019, I'll be hosting an exclusive Trusted Authority Summit® were I'm going to share with only 25 qualified hand-selected Professional Advisors, my Trusted Authority formula that up until now, has only been available to my Private Client Group.
If you're a Professional Advisor that works with other businesses to help them grow and you have:
- A fairly lengthy sales cycle
- Offer a high priced consulting service (one new client is worth at least $15k over a one-year period)
- A shift in your prospect's mindset and an education process is needed to sign them up
…then I'd highly recommend you apply for the opportunity to attend this once-in-a-lifetime Trusted Authority Summit®.
What You'll Learn...
You'll leave with a highly customized "road map" of how to completely transform your consulting business through brand new positioning strategies, clarity on your ideal client and markets, and resistant-free lead generation "lanes" that don't require you to chase clients to bring them on board. Here's a more detailed outline of what I'll be covering at the Trusted Authority Summit:
How To Leverage The New "State Of Selling" To Your Advantage As a Professional Advisor
Remember the days when acquiring new consulting clients was relatively "easy"? Referrals drove the growth of your business and they would just "fall in your lap" whenever you needed another client.
If you're like the many Professional Advisors I mentor every day, referrals as a main new client source is drying up, fast. Sure, referrals to come in, but the flow is slowing down to a trickle for many.
Because of commoditization.
Everyone knows a competent Professional Advisor these days. Go online and there are hundreds within 25km of where you work.
Referrals are no longer predictable and forecastable.
I will be sharing the NEW "STATE OF SELLING" and how that has affected the Consulting Industry and more specifically, how it will affect your business this year and many years to come.
Over the last decade, as a Professional Advisor myself, I've seen the world change and I made sure I was ten steps ahead before any change affected my business.
I'm going to walk you through the history of selling and bring up you up-to-date with the realities of what you need to do to prepare for what I call the "Sales Tsunami" coming to our shores.
How you sell your services must change, before your potential clients stop noticing you.
- 7 new strategies to adapt to the new world of selling
- New breakthrough concepts for how to be contrarian in your sales approach
- Why depending on referrals is no longer a sustainable "sales" strategy
- Why Trusted Authorities always get the best joint ventures
- The biggest sales obstacles most Professional Advisors can't overcome on their own
How To Conquer The "Tall Poppy Syndrome" And Create Your Trusted Authority Mindset
This is a highly sensitive topic, but I'm going to address it head-on…because it affects you whether you'd like to admit it or not.
Living in Australia now for the last eleven years, but living most of my adult life in the United States, I have a unique vantage point in terms of the business culture that I grew up with and the business culture I have experienced living here in Australia over the last decade.
I'll be straight with you about this. Many Professional Advisors that I mentor to help them achieve the success they deserve, are psychologically "handcuffed" by the Tall Poppy Syndrome uniquely experienced only here in this wonderful country. You know what I'm referring to right? Here's the definition of the syndrome:
"A social phenomenon in which people of genuine merit are resented, attacked, cut down, or criticised because their talents or achievements elevate them above or distinguish them from their peers".
If you're going to become the Trusted Authority in your market and earn an income that is the envy of your peers, you better be ready to not "give in" to the pressures of your peers, family and friends "pulling you down" back to their level.
In the US, success and authority status in the business world is celebrated. In Australia, for many Professional Advisors, it's something they have never dealt with head-on, broken down and come out the other end without guilt and hesitation.
Be prepared to leave the Trusted Authority Summit "unchained" forever!
- Why the "Tall Poppy Syndrome" is holding back Professional Advisor from their true success
- How to respond to peers and others who attempt to hold you back from rising to Trusted Authority status
- How to rationalize that your clients matter the most over "blending in" and peer perceptions
- How to still be a "mate", but be centered in your own desire to be successful
- How not to get caught up in others psychological income limitations
How to Free Yourself From Your Inner Voice That Tells You Not To "Self-Promote" And Not To Achieve The Success You Deserve
Many Professional Advisors believe that "self-promotion" is beneath them. They know that if they were the author of their own book (physical book, not e-book, anyone can do an e-book), their inner voice might say to them "who do you think you are stepping up and becoming an author of your own book – displaying how good you are and how much you know?"
Why do you think "author" is the first word in Authority?
It's there for an important reason and I'm going to help you not only become "ok" with you having your name on your own market-specific book, but I'm going to accelerate the "birth" of your book from knowing you need one, to helping you finish and launch one within 90 days of the Trusted Authority Summit.
I'm going to spend some time talking about your "inner voice" and why it could be holding you back from bringing out the authority that you have developed and worked so hard for in your many years of being "in the trenches".
- How to "self-promote" yourself and your business to reach a larger market without feeling guilty
- Why standing out in your market and being different IS the key ingredient to becoming a Trusted Authority
- Discover how Trusted Authorities become immune to others who are envy of their success
- How show your market that you are unique and still retain your value of trust and integrity
The Anatomy Of A Trusted Authority And The Formula For You To Become #1 In Your Market
What does it take to become a Trusted Authority in your market? Hint: It's much more than just having a book.
You need a "system" that creates a steady flow of clients that is targeted to your ideal client.
You want them coming to you, not you chasing them.
I'm going to reveal the exact formula that I used to reach the pinnacle of my industry as the World's #1 Authority In Trust-Based Selling. When I break it down for you, step-by-step, you're going to be amazed at how simple it really is and how you can also rise to the top of your market using the same process that I did.
You're going to see "behind the scenes" case studies of real clients from my Private Consulting Group.
These are Professional Professional Advisors who pay me every month to keep them positioned as a Trusted Authority in their market so they have a continuous flow of high-quality leads so they never have to worry again about finding new clients.
When you have an abundance of high quality leads flowing into your world, you never have to worry again about how you're going to acquire your next client.
I'm not going to hold back on this, I'm going to show you EVERYTHING.
- Why being the author of a book is not a "system" for creating a steady stream of new clients
- Why "getting your message out to the world" is not a sustainable lead generation strategy
- Why a systematic and engineered sales process behind your "trust assets" is the key to success
- Discover and see how newly minted Trusted Authorities are getting a flood of new consulting leads
- Take a "behind the scenes" tour of a multi-step inbound Trusted Authority marketing system that rocks!
How To Create Your Own "Trust Assets" That Take Out All The "Chasing" And Resistance From Your Sales Process (Prepare To Rejoice!)
To become the Trusted Authority in your market, you're going to need what I call "trust assets" that position you as the Trusted Authority in your market.
Trust assets are marketing and positioning tools, authority-based languaging, client deliverables and automated sales processes all tied together into a "system" that allows your potential clients to trust you before you ever speak with them on the phone.
There are tons of "marketing advisors" preaching that the holy grail of getting new clients is:
- Becoming a "thought leader" (everyone is now publishing content online, everyone's trying to be a thought leader, but very few know how to become a Trusted Authority, that's a different mindset)
- Create tons of content, "content is king" – (content is not king anymore – the emotional bond with your potential client is king…you can't protect content, you can protect the relationship)
- Become the author of your own book, get your message out to the world, that alone is all you need to acquire new clients (big myth, a book containing your solutions and your message will not bring you a steady stream of clients, ask the many business authors who are still "chasing" clients and showing up at local networking groups)
There are different moving parts to connect together, all in sequence, to create what I call "inbound trust-based sales funnels" that bring you high-quality leads on a silver platter. Yes, there isn't just one solution as all the "experts" like to tell you, it's a combination of a complex set of steps that must sync together so that the majority of your "selling" is done prior to you ever having a conversation with your new potential clients.
When I show you how we are creating these trust assets for our clients and then connecting them all into an elegant inbound system, using trust and authority, you'll be completely amazed at all the opportunity that you'll begin to see around.
- Discover the trust-based selling tools used by the top Trusted Authority professional advisors
- Why online marketing without a Trusted Authority marketing system can quickly commoditize your business
- Learn the optimal trust-based sales languaging to use to engage a prospective client who is hesitating
- Discover why leveraging "Trust Assets" is the smartest way to raise your consulting fees
- Learn how to be icomparable to anyone else in your market
- Discover how to create your most profitable "Trust Assets" in the next 90 days
Discover Your Customized Trusted Authority "Road Map" And How To Implement It In The Next 90 Days
This is where it all comes together for you.
For the first time, you're going to have total clarity on exactly what you need to do over the next 90 days to become a Trusted Authority in your market with the exact steps to make it happen.
You'll have clarity on the messaging, branding, positioning and sales process to engage your market in a completely different way...as a Trusted Authority, not just a advisor who does what others can do.
You're going to know exactly who you're ideal client is, the messaging that connects to their issues, how you are going to be presented to your market and the exact steps to follow to start bringing in a steady flow of new clients.
When you have your Trusted Authority Road Map in your hands, with all the steps completed by the end of the day, you're never going to have to worry again about:
- Defending your price
- Chasing prospective clients
- Having to use persuasion to win a client
- Having to explain how you are "different" from your competitors
- Staying "small" in your market
It's time for you to play BIG and after spending the day together, you're going to be holding your head up high because you'll realize that up until now, you're authority has been suppressed and hidden within you.
Become a Trusted Authority in your market and you'll never be without a steady flow of new clients again.
- Discover what it's like to have an end-to-end solution that doesn't require you to chase clients ever again
- Create your own Trusted Authority Road Map so you have total clarity on what are your highest leveraged activities
- Learn what your options are to implement your "Road Map" using your own resources or outside expertise
- Discovery what it's like to never have to defend your skills, background or credibility
- See live case studies of how to create instant high-quality leads with already implemented Trusted Authority "Road Maps"
Trusted Authority Summit Q&A
What's different about the Summit?
It's completely contrarian.
It is the opposite of what you are probably used to experiencing when you attend events that you aren't intimately familiar with.
There is no preaching, no repeat of what everyone else is talking about, and what you'll be discovering is a completely new way to position yourself and your business, as a Trusted Authority.®
(Fyi, a Trusted Advisor is what you are after the sale, a Trusted Authority -- a "category-of-one", is what you must become before the sale).
Will it be a typical, impersonal large event, where I'm just a number in a large seminar room?
Absolutely not. It will be a small group of less than 25 business advisors and transitional executives who will be allowed to attend.
We reject many applicants (even if they want to pay the enrolment fee), who are not business advisors or are "tire kickers", not serious about re-positioning themselves and their business for growth.
This will be an intimate, high-impact intensive experience, that will lift you away from your day-to-day "juggling" of tasks, so you can finally think strategically, for a full day, about how to effectively differentiate your advisory business from everyone else in your market place.
Why is this event so timely and crucial that I attend?
Simple facts: the business advisory market has been completely commoditised, pushing consulting fees down to their lowest levels ever - with no barrier of entry for anyone with a resume, claiming to be an expert in their field - using online "smoke and mirrors".
In this new economy, you need to have a rock-solid growth strategy that rises above the "noise" noise in your market place, so you aren't on the back foot, waiting for clients to fall into your lap.
(You'll be waiting a long time, if you aren't positioned as a Trusted Authority)
What can I expect to learn and how will it unlock new client opportunities?
You will learn sophisticated strategies to identify your ideal client and the precise messaging they need to hear from you so they "resonate" with you (instead of you having to sell and promote yourself).
You will discover how to tap into your own genius, so you can finally understand your true value - so you are never under-paid again.
You will create breakthroughs that will stop you from ever having to "chase" potential clients for the engagement or having to do extensive "free consulting".
You will have 100% clarity on how to differentiate yourself and your business so you can't be compared to others claiming to be as good you.
(Above is only a very small sampling of the transformation you'll experience at the Summit)
Will I be pressured to sign up for something if I attend?
There is absolutely no sales offer at the end of the Summit, that's my personal guarantee. I very strongly believe in investing in people and under no circumstances will any offer be made to you at, or after the Summit.
If at some point you would like to inquire about working with us, then it's If at some point you would like to inquire about working with us, then it
Will there be networking opportunities with the Summit attendees?
Definitely, in fact, many of our attendees end up with highly-paid engagements by collaborating with other advisors they meet at the Summit.
I don't have the time now to commit to attending, why should I make this a priority?
If you're a non-profit business and you have no interest in earning a higher income, then you should not make this a priority.
If you have an ambitious flame burning inside of you, if you feel you are not fully monetising your years of hard-earned business experience, then nothing is more important that you immediately attending the next Summit.
How does your philosophy and approach differ from everyone else?
We operate as a trust-based firm. We won't chase you, try to sell to you, or do anything in any manner that would make you feel uncomfortable.
Come with an open mind and a willingness to observe, learn and implement.
One Of The World's Most Sought After Advisor Mentors...
Sky News TV Interview with Ari Galper
Ari Galper is the World's #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today. With over 74,433 subscribers and clients in over 35 countries, Unlock The Game has become the most successful Trust-Based Selling approach of our time. In a day and age where technology rules the selling world, for many growth-oriented business owners and sales advisors, authenticity and trust have taken a "back seat" to the sales process.
Unlock The Game puts trust back into selling in such an elegant and natural way, that the truth quickly emerges between seller and buyer, so the painful and arduous "chasing" process no longer has to happen to make a sale. Ari is now the most sought-after trust-based selling authority among major corporations (Citibank, Telstra, General Electric, etc) as well as for small to medium-sized businesses worldwide.
His new book "Unlock The Sales Game" has become an instant best-seller among professional advisors and advisors across the globe.
Ari has been interviewed on major news networks such as CNN/Money and SkyNews and is a sought-after international business mentor for professional advisors and advisors.
His personal insights on how to build trust between buyers and sellers continue to break new ground in the sales industry.
For over a decade, Ari has been the trusted advisor to professionals from the following companies: Telstra, Gateway, Clear Channel Communications, Brother International, Fidelity National Mortgage, Oracle, ERA, Pitney Bowes, The NPD Group, AFLAC, State Farm Insurance, Coldwell Banker, Radisson Hotels, AON Consulting, , Telecom Plus, Century 21 Realty, Executive Search Group, RE/MAX and Realty Executives.